Insights

Field notes from the work.

Reports and essays on growth, AI and business building in the age of AI. New pieces as they're ready — no schedule, no newsletter, no sign-up.

Does sharp positioning pay?

An empirical test of the consulting-positioning thesis across Germany's top 100 digital agencies — positioning scored against four years of financial performance. The answer, robustly: no.

Read the study

More reports in progress. Want a heads-up when the next one lands? Drop me a line.