Christoph Kayser · Writing https://christophkayser.de/writing/ Notes on strategy, growth and AI. Published when they're ready. en Tue, 02 Jun 2026 09:00:00 +0200 Does sharp positioning pay? https://christophkayser.de/writing/does-sharp-positioning-pay.html https://christophkayser.de/writing/does-sharp-positioning-pay.html Tue, 02 Jun 2026 09:00:00 +0200 Research An empirical test of the consulting-positioning thesis across the BVDW Internetagentur-Ranking 2022–2025. Positioning scored against four years of financial performance for 100 agencies.